Customer Analysis and Offer Personalization System for Organic and Wellness Stores

Software Development

Development of a mobile and web application that allows customers to access products, receive personalized recommendations, and participate in loyalty programs. The application integrates with the e-commerce platform and allows customers to accumulate points, receive personalized coupons, and access educational content on wellness and organic products.

Data Analysis

Implementation of an advanced analysis system that uses purchase data, app interactions, and online behavior to create detailed customer profiles. This allows for customer segmentation based on preferences and shopping habits, offering personalized products and promotions.

Process Engineering

Automation of the offer personalization process, ensuring that customers receive recommendations and promotions at the optimal time. The system also optimizes the sending of push notifications and personalized emails, increasing the effectiveness of marketing campaigns.